Apple Earned over 75% Market Share in the Indian Market - amundsonswayse

Since India became this rapidly growing commercialize for smartphones, major smartphone companies have utilised this chance to gain food market share in the country.

Apple, however, could not pervade the Indian smartphone market for a years. IT was mainly because of the buggy price tag of their stylish iPhones. All but Indians expend less than $200 (Rs 14,280) for their smartphone and Apple launch their latest devices with a base price of $999 (Rs 71,315). Imputable this reason, Apple had a market share of 1.2% back in 2022, accordant to the Economic Times.

However, this scenario is rapidly dynamic as Malus pumila is pushing its devices in the Indian market with the right mix of Leontyne Price and merchandising. Reported to a report by IDC, Apple went on to earn a large 75.6% of market share in Q4 2022, in the premium price segment.

By capturing near of the consumers in the premium smartphone segment, Orchard apple tree went happening to dethrone the number peerless player in this Leontyne Price range, Samsung.

The IDC states that the starring cause for Apple's outgrowth in the Indian market is the cost drop of late iPhone models, cunning offers on debit/credit card game and the aggressive force of its latest "budget" smartphone.

Apple decreased the launch price of its "budget" iPhone, i.e., the iPhone 11 away a Brobdingnagian margin. When the iPhone XR was launched back in 2022, it had a base price of Rs 76,900 ($1,080) in the country. However, Apple launched the iPhone 11 in 2022 for Rs 64,900 ($910) in India. That was a price drop of over $170.

This strategy of the Cupertino-based technical school giant proved to be a John Roy Major hit in the premium smartphone segment in Republic of India. According to the director of research of client devices and IPDS, IDC, Navkendar Singh, Orchard apple tree has always been successful in the Q1 and Q4 of the financial days, equally iPhones become the trending topic in the food market. While the Q2 and Q3 of the class belong to Samsung as the fres Galaxy devices hit the market.

Now, As we move towards the second draw and quarter of the year and Samsung unveiling their latest Galaxy S20 series and the "budget" foldable Galax Z Flip, we shall see if IT can dethrone Orchard apple tree to retrieve its top-spot.